It seems like the single most important pre condition for success of any mass commercial website, YouTube channel or social network account is the right amount of stupidity.
Don’t bother with deep thought and intellectually rich contnet – that is not what average consumer consumes. In stead, keep it simple and keep it stupid.
Never overestimate the intellect of average Internet user and always try to keep up with global trend of retardation – what was stupid enough in 2012 might be too sophisticated for 2013.